One of the Most thriving mobile market
Growth opportunity for mobile games
With 135.7% CAGR towards 2016, India is rapidly expanding due to high mobile gamer penetration. Improvement of basic infrastructure will help India reaching $571.6 million by 2016, backed by 208.2million mobile gamers.
Role of Localization
In a survey of 855 Internet Society members across South Asia, survey participants considered the persisting urban-rural digital divide, as well as the lack of multi-lingual, localised content as critical issues that must be addressed to further increase Internet uptake in South Asia.
Carrier billing on mobile platforms
Credit card penetration is still very low in Bangladesh, India and Pakistan. As a result mobile banking and operator billing the viable option for directly monetising from mobile apps/games. Good news is people are getting used to mobile banking more and more. Only in Bangladesh the number of registered customers is 2.07 crore, according to the Bangladesh Bank website.
South Asia is an excellent opportunity for mobile games. In here countries like Bangladesh allows 100% foreign ownership of companies and five year tax holidays for new technology startups. Number of game companies is still at the low end, however the competition is rising slowly. There are significant opportunities for new players and investment in mobile advertisement and mobile games.